Synchronous communication system and method

A computer program product residing on a computer readable medium having a plurality of instructions stored thereon which, when executed by a processor, cause the processor to perform operations comprising:

• providing, using the one or more computing devices, a plurality of users of a social network with the ability to indicate affinity with an electronic object;
• receiving, an indication from a first user of the plurality of users to initiate an object-specific, synchronous communication session concerning the electronic object;
• providing electronic invitations to join the object-specific, synchronous communication session to one or more invited users of the plurality of users of the social network;
• receiving a request, from at least one of the invited users, to join the object-specific, synchronous communication session;
• and
• providing, using the one or more computing devices, the object-specific, synchronous communication session for the first user and the at least one of the invited users.

A computing system comprising:

• at least one processor;
• at least one memory architecture coupled with the at least one processor;
• one or more software modules executed on the at least one processor and the at least one memory architecture, wherein the one or more software modules are configured to perform operations including:
• providing, using the one or more computing devices, a plurality of users of a social network with the ability to indicate affinity with an electronic object;
• receiving, an indication from a first user of the plurality of users to initiate an object-specific, synchronous communication session concerning the electronic object;
• providing electronic invitations to join the object-specific, synchronous communication session to one or more invited users of the plurality of users of the social network;
• receiving a request, from at least one of the invited users, to join the object-specific, synchronous communication session;
• and
• providing, using the one or more computing devices, the object-specific, synchronous communication session for the first user and the at least one of the invited users.