Returning estimated value of search keywords of entire account

A search engine server comprising:

• a retrieval module that retrieves, for an entire account, one or more selected search keywords, their respective forecast periods, and each selected search keyword's parameter settings;
• a forecasting module that forecasts an estimated value of each search keyword in a respective forecast period;
• a modification module that, based on stored historical data and parameter settings of the respective search keyword, modifies the estimated value of each respective search keyword to obtain a modified estimated value;
• a generation module that adds up the modified estimated value of each search keyword to generate an estimated value of the entire account.
• a returning module that returns the estimated value of the entire account to a client terminal where the entire account has logged in.

One or more computer-readable media comprising computer-readable instructions executable by one or more processors that, when executed by the one or more processors, cause the one or more processors to perform operations comprising:

• obtaining one or more selected search keywords of the entire account and respective forecast periods and parameter settings of the one or more selected search keywords;
• forecasting an estimated value of each search keyword in the respective forecast period;
• based on stored historical data and parameter settings of each respective search keyword, modifying the estimated value of each respective search keyword to obtain a modified estimated value;
• adding up the modified estimated value of each search keyword to generate an estimated value of the entire account;
• and
• returning the estimated value of the entire account to a client terminal from which the entire account is logged in.