Commerce System and Method of Learning Consumer Behavior Based on Prior and Current Transactions

A method of controlling a commerce system, comprising:

• providing a purchase transaction including products with a transaction weight;
• defining a plurality of classifications based on an attribute of the products;
• determining a plurality of transaction probabilities for each classification based on a prior transaction probability and transaction weight for each product;
• revising a consumer probability associated with each classification based on a prior consumer probability and the transaction probabilities;
• and
• controlling transactions within the commerce system based on the consumer probability.

A method of controlling a commerce system, comprising:

• providing a purchase transaction including products with a transaction weight;
• defining a plurality of classifications based on an attribute of the products;
• determining a plurality of transaction probabilities for each classification based on a prior transaction probability and transaction weight for each product;
• revising a product probability associated with each classification based on a prior transaction probabilities and consumer probability;
• and
• controlling transactions within the commerce system based on the product probability.

A computer program product usable with a programmable computer processor having a computer readable program code embodied in a computer usable medium for controlling a commerce system, comprising:

• providing a purchase transaction including products with a transaction weight;
• defining a plurality of classifications based on an attribute of the products;
• determining a plurality of transaction probabilities for each classification based on a prior transaction probability and transaction weight for each product;
• revising a consumer probability associated with each classification based on a prior consumer probability and the transaction probabilities;
• and
• controlling transactions within the commerce system based on the consumer probability.