System and method for dynamic member segmentation and targeting

A system for dynamic segmentation of members and further rewarding or transmitting one or more promotional notifications to members comprising a loyalty manager system, a segmentation rule unit, a promotion management unit, a database, customer channel, and a process engine wherein

• the loyalty manager system is adapted to facilitate creating and managing one or more segmentation rules by utilizing the segmentation rule unit, and is adapted to facilitate creating and managing one or more promotion rules by utilizing the promotion management unit;
• the segmentation rule unit is adapted to send the created segmentation rules to the database;
• the customer channel is adapted to facilitate performing various transactional or non-transaction activities and send related details to the process engine, and also enables a customer to register for a loyalty program or promotional offer;
• the database is adapted to receive and store one or more segmentation rules, promotion rules, and details related to transactional or non-transaction activities and the details related to the customer;
• the process engine is adapted to retrieve a promotion or notification rule and its associated segmentation rule stored in a database based on triggering of a transaction or non-transaction event in the customer channel (210), dynamically assess the qualification of members based on matching corresponding predetermined value of one or more attributes of the segmentation rule with the value of the updatable attribute of the member profile based on a rule criteria of the segmentation rule;
• and is adapted to reward or notify based on a promotion or notification.