System for influencing the buying preferences of users

A system for enabling first users to influence the buying preferences of second users in the favor thereof, each first user representing a part or the entirety of a business entity, each second user representing an individual or an organization, the system comprising:

• (a) plurality of public preference polls accessible by a second user, each preference poll requiring a second user to select a preferred poll entry out of at least two poll entries listed therein wherein, each poll entry represents a product or service offered by a brand, a line of products or services offered by a brand, or an entire range of products or services offered by a brand, and wherein, each poll entry is managed by a first user, each preference poll configured such that, the products or services offered by the brands represented by the poll entries listed therein are substantially equivalent in terms of the utility thereof;
• and
• (b) a communication means for enabling the first users to persuade those second users, who have not selected the poll entries thereof, to reselect the poll entries thereof as preferred poll entries.

A method for enabling first users to influence the preferences of second users in the favor thereof, each first user representing a part or the entirety of a business entity, each second user representing an individual or an organization, the system comprising:

• (a) providing a plurality of public preference polls accessible by a second user, each preference poll requiring a second user to select a preferred poll entry out of at least two poll entries listed therein, each poll entry managed by a first user;
• and
• (b) providing a communication means for enabling the first users to persuade those second users, who have not selected the poll entries thereof, to reselect the poll entries thereof as preferred poll entries.

An online method for enabling first users to influence the buying preferences of second users in the favor thereof, each first user representing a part or the entirety of a business entity, each second user representing an individual or an organization, the system comprising:

• (a) providing a plurality of public preference polls accessible by a second user, each preference poll requiring a second user to select a preferred poll entry out of at least two poll entries listed therein wherein, each poll entry represents a product or service offered by a brand, a line of products or services offered by a brand, or an entire range of products or services offered by a brand, and wherein, each poll entry is managed a first user, each preference poll configured such that, the products or services offered by the brands represented by the poll entries listed therein are substantially equivalent in terms of the utility thereof;
• and
• (b) providing a communication means for enabling the first users to persuade those second users, who have not selected the poll entries thereof, to reselect the poll entries thereof as preferred poll entries.