System and method for evaluating banking consumers as a function of aggregated residual lifetime values and potential lifetime values

A system for evaluating a first consumer, comprising:

• a computer database comprising first information about plural consumers and second information about predetermined products, wherein the plural consumers include a first consumer, and wherein each of the plural consumers is associated with a current product mix comprising certain ones of the predetermined products independent of an association of another consumer with the predetermined products;
• and
• a processor operatively connected to said database, wherein said processor is programmed such that said processor, individually for each one of the plural consumers, calculates an aggregate first Residual Life Time Value (“RLTV”) estimate from at least one time variable product in the current product mix for said one consumer, calculates an aggregate second RLTV estimate from the finite duration products in the current product mix for said one consumer, calculates an aggregate third RLTV estimate from the aggregate first RLTV estimate and from the aggregate second RLTV estimate, and calculates an aggregate Potential Life Time Value (“PLTV”) estimate from preselected products not in the current product mix for said one consumer;
• and wherein said processor is programmed to analyze a distribution of the aggregate third RLTV estimates for the plural consumers, analyze a distribution of the aggregate PLTV estimates for the plural consumers, evaluate the first consumer as a function of the distribution of the third aggregate RLTV estimates and as a function of the distribution of the aggregate PLTV estimates, and determine a matrix of values from the distribution of the aggregate third RLTV estimates for the plural consumers and from the distribution of the aggregate PLTV estimates for the plural consumers,
• wherein the matrix comprises N number of rows encompassing a first range of quantities for the distribution of the aggregate third RLTV estimates and M number of columns encompassing a second range of quantities for the distribution of the aggregate PLTV estimates thereby creating a matrix of X cells where X=N*M,
• wherein the first consumer is assigned to one of the X cells based at least in part on the evaluation of the first consumer,
• wherein the aggregate third RLTV estimate for the first consumer and the aggregate PLTV estimate for the first consumer are calculated at a first predetermined time and wherein the aggregate third RLTV estimate for the first consumer and the aggregate PLTV estimate for the first consumer are recalculated at a second predetermined time,
• wherein the first consumer is assigned to one of the X cells based at least in part on the recalculated aggregate third RLTV estimate and the recalculated aggregate PLTV estimate, and
• wherein the evaluation of the first consumer is determined based at least in part on a difference between the cell assignment of the first consumer based at least in part on the aggregate third RLTV estimate for the first consumer and the aggregate PLTV estimate for the first consumer and the cell assignment of the first consumer based at least in part on the recalculated aggregate third RLTV estimate and the recalculated aggregate PLTV estimate.