Method and system for logo identification based on automatic content recognition

A system, comprising:

• a device that is operable to handle automatic content recognition operations and to generate one or more signals that provide instructions to:
• determine one or more locations in a video frame to take fingerprints, wherein the one or more locations correspond to a determined portion of the video frame in which a graphical item that represents a network television station is displayed;
• generate a profile comprising the determined one or more locations;
• and
• send the generated profile for communication to an end-user device, wherein the end-user device is operable to utilize the profile to take fingerprints of content provided by the network television station.

A system, comprising:

• a server that is operable to:
• receive an indication that one or more fingerprints previously taken by an end-user device match fingerprints that correspond to content provided by a network television station;
• and
• in response to the received indication, generate one or more instructions to:
• generate a profile comprising one or more locations in a video frame that correspond to a determined portion of the video frame in which a graphical item that represents the network television station is displayed;
• and
• send the generated profile for communication to the end-user device, wherein the end-user device is operable to utilize the profile to take fingerprints of content provided by the network television station.