Interactive Marketing System

An apparatus comprising:

• at least one processor;
• and at least one memory including a computer program code;
• the at least one memory and the computer program code configured, with at least one processor, to load and execute the computer program code in the memory that,
• creates a layer of one or more items having a metadata to define and link a product specific data;
• overlays the layer of hotspots with a video featuring the product, wherein the position of the item is determined by the position of the hotspot defined by spatial and temporal coordinates, where the spatial coordinates describe XY or XYZ coordinates within a video frame and the temporal coordinate describes the appearance of the product in relation to an overall length the video;
• displays the video with the corresponding interactive overlay layer;
• allows a selection of the product during a playback of the video whenever the hotspot of the product appears in the video;
• and
• displays a product specific data.

A computer program comprising:

• computer executable program code stored in a non-transitory computer readable medium, the computer program comprising:
• computer executable program code configured to create a layer of one or more items having a metadata to define and link a product specific data;
• and
• computer executable program code configured to overlay the layer of hotspots with a video featuring the product, wherein the position of the item is determined by the position of the hotspot defined by spatial and temporal coordinates, where the spatial coordinates describe XY or XYZ coordinates within a video frame and the temporal coordinate describes the appearance of the product in relation to an overall length the video.

A computer program comprising:

• computer executable program code stored in a non-transitory computer readable medium, the computer program comprising:
• computer executable program code configured to display a video with a corresponding interactive overlay layer having one or more hotspots defined by spatial of a video frame and temporal coordinates described by the appearance of the product in relation to an overall length the video;
• computer executable program code configured to allow a selection of the product during a playback of the video whenever the hotspot of the product appears in the video;
• and
• computer executable program code configured to display a product specific data.