System and Method of Ad Delivery
AssigneeAT&T Intellectual Property I, L.P.
InventorsDean Debois, Frank Coppa, Brian Wilson
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Abstract
A system that incorporates teachings of the present disclosure may include, for example, a network device having a controller programmed to store a subscriber selectable preference for advertisements used for selecting advertisements to send to a set top box (STB) and receive a signal from a broadcast stream indicating the location for insertion of an advertisement based on the subscriber selectable preference. Other embodiments are disclosed.
Claims20
A method comprising:
- providing, by a system including a processor, a graphical user interface enabling advertisements to be delivered to a set top box, wherein the advertisements are user selectable, and wherein the advertisements are filtered based on based on purchased products or services;
- initiating, by the system, storage of the advertisements at a remote server, wherein the storage is performed utilizing a globally unique identifier of a set top box;
- and
- collecting, by the system, electronic programming guide information from an interactive television network to provide further automated targeted ad delivery.
A method, comprising:
- presenting, by a set top box, a graphical user interface enabling user selectable advertisements for delivery of the user selectable advertisements to the set top box, wherein the user selectable advertisements are filtered based on user selectable preferences, demographics and geographic location;
- initiating storage of the user selectable advertisements at a remote ad delivery server;
- presenting the user selectable advertisements;
- and
- collecting electronic programming guide information from an interactive television network to provide further automated targeted ad delivery.
A tangible computer readable storage device comprising computer instructions which, responsive to being executed by a processor of a wireless media device, cause the processor to perform operations comprising:
- presenting a graphical user interface enabling user selectable advertisements for delivery of the user selectable advertisements to the wireless media device based on user selectable preferences, demographics, purchased products or purchased services, wherein the graphical user interface presents filters for targeted ad delivery based further on a geographic location;
- initiating storage of the user selectable advertisements at a remote server;
- presenting the user selectable advertisements;
- and
- collecting electronic programming guide information from an interactive television network to provide further automated targeted ad delivery.
Dependencies are inferred from the claim text.