Systems and Methods for In-Home and On-The-Go Targeted Content Delivery

A method in an electronic communication device, the method comprising:

• detecting a break in a segment of received program content, wherein the break comprises an identification of an advertising provider associated with the break;
• sending, to an advertisement server, a request for content associated with the advertising provider;
• receiving, from the advertisement server, an advertisement associated with the advertising provider;
• transcoding, by a processor, the advertisement based on configuration information of an additional device to generate formatted content viewable on the additional device;
• and
• streaming the formatted content to the additional device via a local connection.

A method in an electronic communication device, the method comprising:

• detecting a break in a segment of received program content, wherein the break comprises an identifier for content of an advertising provider associated with the break;
• sending, to a set-top box, a request for the content of the advertising provider;
• receiving the content of the advertising provider;
• transcoding, by a processor, the content of the advertising provider based on configuration information of an additional device to generate formatted content viewable on the additional device;
• and
• streaming the formatted content to the additional device via a local connection.