Systems and methods for influence of a user on content shared via 7 encoded uniform resource locator (url) link
AssigneeBitly, Inc.
InventorsHilary Mason, Peter Stern
Life of this patent
Estimating the term…
Abstract
The present disclosure is directed to systems and methods for measuring influence of a user may identify what level of engagement the user drives to content when the user shares content with other users, such as via encoded links. A high influencer may be a user who drives a high level of engagement with content when the user shares content. A low influencer may be a user who does not drive a high level of engagement, or otherwise drives a low level of engagement with content when the user shares content.
Claims20
A method for tracking influence of a user on content shared via encoded uniform resource locator (URL) links, the method comprising:
- (a) receiving, by a server, identification of a user for each of a plurality of encoded uniform resource locator (URL) links;
- (b) identifying, by the server, a plurality of keywords from content identified by each encoded URL link;
- (c) determining, by the server, a number of actions via a plurality of users that decoded each encoded URL link of the plurality of encoded URL links of the user;
- and
- (d) storing, by the server, in a profile of the user, information on the one or more keywords and the number of actions.
A system for tracking influence of a user on content shared via encoded uniform resource locator (URL) links, the system comprising:
- a server receiving identification of a user for each of a plurality of encoded uniform resource locator (URL) links;
- a content extractor identifying a plurality of keywords from content identified by each encoded URL link;
- a click tracker determining a number of actions via a plurality of users that decoded each encoded URL link of the plurality of encoded URL links of the user;
- and
- wherein the server stores in a profile of the user information on the one or more keywords and the number of actions.
Dependencies are inferred from the claim text.