Systems, methods, and apparatus to identify media presentation devices
AssigneeThe Nielsen Company (US), LLC
InventorJan Besehanic
Life of this patent
Estimating the term…
Abstract
Systems, methods, and apparatus to identify media presentation devices are disclosed. An example method includes receiving a domain name service query from a first device at a server, the first device and a second device being associated with a same public Internet protocol address. The first device is identified as originating the domain name service query based on an identity of the server. The first device is credited with accessing content associated with a domain name identified in the domain name service query.
Claims32
A method of monitoring network activity, the method comprising:
- receiving a domain name service query from a first device at a server, the first device and a second device being associated with a same public Internet protocol address;
- identifying the first device as originating the domain name service query based on an identity of the server;
- and
- crediting the first device with accessing content associated with a domain name identified in the domain name service query.
10-12. (canceled)
An apparatus to measure network activity, the apparatus comprising:
- a first query processor to receive a first domain name service query from a first media presentation device;
- a second query processor to receive a second domain name service query from a second media presentation device;
- an associator to associate the first and second domain name service queries with a respective one of the first and second media presentation devices based on which of the first and second query processors received the domain name service query;
- a crediter to credit the respective one of the first and second media presentation devices with access to content associated with a domain name requested in the respective first and second domain name service queries.
19-21. (canceled)
(canceled)
26-27. (canceled)
A tangible machine-readable medium storing instructions which, when executed, cause a machine to at least:
- receive a domain name service query from a first device at a server, the first device and a second device being associated with a same public Internet protocol address;
- identify the first device as originating the domain name service query based on an identity of the domain name service server;
- and
- credit the first device with accessing content associated with a domain name identified in the domain name service query.
37-47. (canceled)
Dependencies are inferred from the claim text.