Server-side modification of messages during a mobile terminal message exchange

A computer system for server-side modification of messages during a mobile terminal message exchange, comprising:

• a computer processor to execute a set of program code instructions;
• and
• a memory to hold the program code instructions, in which the program code instructions comprises program code to perform,
• receiving a dialog message from a first user device, the dialog message comprising a plurality of portions of content;
• storing the dialog message from the first user device;
• receiving a request from a second user's mobile terminal for the dialog message;
• determining an additional content format at least partly based on the dialog message from the first user device;
• modifying the dialog message by server-side modification of a portion of the dialog message to generate an outbound dialog message with the additional content inserted using the additional content format;
• and
• transmitting the outbound dialog message with the inserted additional content to the second user's mobile terminal.

A computer program product embodied in a non-transitory computer readable medium, the computer readable medium having stored thereon a sequence of instructions which, when executed by a processor causes the processor to execute a method to implement server-side modification of messages during a mobile terminal message exchange, the method comprising:

• receiving a dialog message from a first user device, the dialog message comprising a plurality of portions of content;
• storing the dialog message from the first user device;
• receiving a request from a second user's mobile terminal for the dialog message;
• determining, by a computer, an additional content format at least partly based on the dialog message from the first user device;
• modifying the dialog message by server-side modification of a portion of the dialog message to generate an outbound dialog message with the additional content inserted using the additional content format;
• and
• transmitting the outbound dialog message with the inserted additional content to the second user's mobile terminal.