System and method for determining similarities between entities

A method to determine similarities between Entities on at least one Social Network comprising for each entity:

• establishing a Database of Fields collected from a First Discussion on a first Social Network, the Discussion including a plurality of postings by at least one first User and at least one second User, the Fields associated with at least a First Entity;
• assigning a value to each Field based on frequency of use;
• and
• evaluating the values of each Field to one another to establish a first table providing a context of association between Fields to identify the First Entity has having a quantified level of interests as identified by each Field, the values permitting a determination of similarity to at least one Second Entity querying for at least two Fields.

A system for determining similarities between Entities comprising:

• a Metadata Gatherer structured and arranged to gather metadata from at least one first Social Network regarding at least one User identity, the gathered metadata including at least one Field obtained from at least one posting by the at least one User identity and subsequent third party responses to the at least one User identity;
• a Database structured and arranged to associate the at least one Field to at least one Entity;
• and
• a Value Determiner structured and arranged to determine a cumulative value for each Field associated to each at least one Entity, the value for each Field determined by assigning a value to at least a portion of the metadata of each third party response, evaluating the values of each Field to one another to establish a first table providing a context of association between Fields to identify the First Entity has having a quantified level of interests as identified by each Field, the values permitting a determination of similarity to at least one Second Entity querying for at least two Fields.

A non-transitory machine readable medium on which is stored a computer program for determining similarities between Entities on at least one Social Network the computer program comprising instructions which when executed by a computer system having at least one processor performs the steps of:

• gathering metadata from at least one posting by a First User on a first Social Network to define at least one First Field associated with at least one First Entity, each associated First Field having a value;
• evaluating responses to the posting by at least one Third Party, and in response to the Third Party using one or more of the First Fields, incrementing the value of each used First Field;
• and
• providing an indication of the values of each First Field associated with each First Entity, the indicated values permitting a determination of similarity to at least one Second Entity querying for at least two Fields.