Providing relevant resources using social media and search

At a computer system including one or more processors and system memory, the computer system also including at least an index of searchable resources related to searchable topics, links to the searchable resources returnable to requestors when the searchable resources corresponding to submitted search phrases, a method for returning relevant search results, the method comprising:

• an act of receiving a search phrase;
• an act of identifying a plurality of searchable resources that correspond to the search phrase;
• an act of accessing one or more of:
• usage information and one or more content measures for each of the identified plurality of searchable resources, the one or more of:
• usage information and the one or more content measures derived from social media conversations related to the search phrase;
• and
• an act of presenting search results in response to receiving the search phrase, the search results including each of the plurality of searchable resources presented along with the one or more of:
• usage information and the one or more content measures for the searchable resource.

A computer system comprising the following:

• one or more processors;
• system memory;
• one or more computer-readable storage media having stored thereon computer-executable instructions that, when executed by the one or more processors, causes the computing system to perform a method for optimizing the searchable resources, the method comprising the following:
• an act of monitoring a plurality of social media sites to observe conversations related to the searchable resources;
• an act of identifying terminology related to the searchable resources from at least one observed conversations, the identified terminology identified based on one or more of:
• topic, author, and place;
• an act of accessing known terminology used to search for the searchable resources;
• an act of correlating a relationship between the known terminology and the identified terminology;
• an act of modifying the searchable resources to be responsive to a search request that is expressed using the identified terminology;
• an act of receiving a request from a user for searchable resources related to one or more provided search terms;
• an act of determining that the received request includes one or more portions of identified terminology;
• an act of determining which searchable resources are relevant for the provided search terms using both the known terminology and the identified terminology;
• and
• an act of providing the determined relevant searchable resources to the user.