Privacy-preserving behavior targeting for digital coupons

A non-transitory computer-readable storage medium storing instructions that when executed by a computer cause the computer to perform a method, the method comprising:

• receiving a criteria-encoded message, wherein the criteria-encoded message is generated from a behavior-criteria vector that indicates criteria for selecting a recipient of a digital coupon;
• generating a user-behavior vector to indicate one or more behavior patterns of an end-user;
• encoding the user-behavior vector to produce a behavior-encoded message;
• determining whether the end-user is eligible to receive the digital coupon based on the criteria-encoded message and the behavior-encoded message;
• and
• if so, presenting the digital coupon to the end-user.

An apparatus comprising:

• a communication module to receive a criteria-encoded message, wherein the criteria-encoded message is generated from a behavior-criteria vector that indicates criteria for selecting a recipient of a digital coupon;
• a behavior-encoding module to generate a user-behavior vector that indicates one or more behavior patterns of an end-user;
• an encoding module to encode the user-behavior vector to produce a behavior-encoded message;
• an analysis module to determine whether the end-user is eligible to receive the digital coupon based on the criteria-encoded message and the behavior-encoded message;
• and
• a display module to present the digital coupon to the end-user responsive to the analysis module determining that the end-user is eligible to receive the digital coupon.