Apparatus, system and method of providing dedicated mobile apps for use by celebrities

A computer-implemented system for providing a software application customized with subject matter pertaining to a celebrity as a celebrity application, comprising:

• a computing processor;
• a non-transitory computer readable data content storage device in data communication with the processor and having stored thereon content pertaining to the celebrity;
• a tangible communication connection device in data communication with the processor and operative to communicatively couple the processor to a tangible data communication network;
• and
• a non-transitory computer-readable software storage device in data communication with the processor having stored thereon computer readable instructions which, when executed on the processor, cause the computer to implement:
• a content provision hub operable to provide a mobile application and content related thereto for download to a user device;
• an advertising server operable to download an advertisement under the direction of the content provision hub to the mobile application;
• and
• a charging engine operable to effect a payment transaction between the celebrity, the user, and/or an advertiser.