Extended duration advertising based on inferred user categorization

One or more computer-readable media comprising computer-executable instructions for presenting advertisements to users for an extended period of time, the computer-executable instructions performing steps comprising:

• receiving bids from advertisers directed to a specified exposure time to a specified audience;
• selecting at least one advertisement to display to the specified audience based on the received bids;
• identifying users categorized into the specified audience;
• transmitting the selected at least one advertisement to the identified users;
• and
• providing credit to the identified users for being exposed to the selected at least one advertisement.

A system of presenting advertisements to users for an extended period of time, the system comprising:

• an advertising computing device comprising an audience taxonomy, advertiser bids, user credits and a first computer-readable medium comprising computer-executable instructions for performing steps comprising:
• receiving the advertiser bids from advertisers, the advertiser bids being directed to a specified exposure time to a specified audience;
• selecting at least one advertisement to display to the specified audience based on the received bids;
• identifying users categorized into the specified audience;
• transmitting the selected at least one advertisement to the identified users;
• and providing, by incrementing appropriate ones of the user credits, credit to the identified users for being exposed to the selected at least one advertisement;
• and
• a second computer-readable medium comprising computer-executable instructions for execution on a client computing device separate from the advertising computing device, the computer-executable instructions performing steps comprising:
• requesting user permission to access user-generated data indicative of user interests;
• generating a user profile utilizing the user-generated data;
• categorizing, based on the generated user profile, a user into one or more audiences selected from a received audience taxonomy;
• transmitting, to the advertising computing device, an identification of the one or more audiences into which the user was categorized;
• receiving, from the advertising computing device the at least one advertisement;
• generating, on a display device of the client computing device, a display of the received advertisements in an advertising display area that is repeatedly exposed to the user while the user utilizes the client computing device;
• and transmitting a termination notification indicating that the received at least one advertisement is no longer being presented in the advertising display area.