Advertisement Selection Based on Mobile Applications
AssigneeAppLovin Corporation
InventorsAdam Foroughi, John Krystynak, Andrew Karam, Furqan Rydhan, Matthew Bornski
Life of this patent
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Abstract
Methods, systems, and computer-program products for selecting an advertisement message based on mobile applications installed on a mobile device are described. A list of mobile applications installed on the mobile device is received. At least one characteristic of the mobile applications on the list is analyzed to generate a user profile. An advertisement message may be selected based on the at least one characteristic of the mobile application and the user profile.
Claims42
A computer-implemented process to generate a user profile for a user of a mobile device, the method comprising:
- receiving information related to the presence, identity, and usage of a mobile application installed on the mobile device;
- analyzing a characteristic of the information related to the mobile application;
- and
- generating a user profile for the user of the mobile device based on an analysis of information related to the presence, identity, and usage of the mobile application installed on the mobile device and the characteristic of the mobile application, the user profile comprising information on the demographics, preferences, interests, and propensity of the user to act on a served, targeted advertisement.
A system for generation a user profile for a user of a mobile device, the system comprising:
- a detection module configured to receive information related to the presence, identity, and usage of a mobile application installed on the mobile device;
- an analysis module configured to analyze a characteristic of the information related to the mobile application;
- and
- a targeted advertisement module configured to generate a user profile for the user of the mobile device based on an analysis of information related to the presence, identity, and usage of the mobile application installed on the mobile device and the characteristic of the mobile application, the user profile comprising information on the demographics, preferences, interests, and propensity of the user to act on a served, targeted advertisement.
A computer-readable storage medium configured to store instructions related to generation of a user profile for a user of a mobile device, the instructions, when executed by one or more processors, causing the processors to:
- receive information related to the presence, identity, and usage of a mobile application installed on the mobile device;
- analyze a characteristic of the information related to the mobile application;
- and
- generate a user profile for the user of the mobile device based on an analysis of information related to the presence, identity, and usage of the mobile application installed on the mobile device and the characteristic of the mobile application, the user profile comprising information on the demographics, preferences, interests, and propensity of the user to act on a served, targeted advertisement.
Dependencies are inferred from the claim text.