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OwnerRam Santhanagopal, Arvind Thirunarayanan +2inventors
InventorsRam Santhanagopal, Arvind Thirunarayanan, Katrina Illari, Bret Thaeler
Estimating the term…
A method, advertising network, and computer program product for constructing a ranked user graph for advertisement targeting. The method commences by selecting a user from a set of candidate users from a first internet site, then identifying membership of the user in at least one second internet site. Having the intersecting membership, then assembling a set of one or more relationship associations between the user and a set of the user's associates (e.g. as retrieved from the second internet site). The relationship associations have various aspects that relate the user to a particular associate, and scoring or ranking of those various aspects are used in applying weights the relationship associations. Privacy settings are applied in order to filter out certain associations and/or to restrict propagation of information that the user or other authority deems as private information. The ranked user graph is used in delivering advertising to the user's associates.
A computer implemented method for implementing a ranked user graph for social advertisement targeting, the method comprising:
An advertising network implementing a ranked user graph for social advertisement targeting, comprising:
A computer program product embodied in a non-transitory computer readable medium, the computer readable medium having stored thereon a sequence of instructions which, when executed by a processor causes the processor to execute a method to implement a ranked user graph for social advertisement targeting, the method comprising:
Dependencies are inferred from the claim text.