Intelligent Automatic Brand Personality Agents In Social Media Services
AssigneeTelefonaktiebolaget L M Ericsson (publ)
InventorsJoakim Formo, Farjola Zaloshnja, Joakim Sõderberg, Marcus Gardman
Life of this patent
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Abstract
A server includes a transceiver for connecting the server over a social network to a provider server and to a user device, a memory for storing information received from the provider server and a processor for instructing the transceiver to communicate information to the user device if the user device input to a prompt from a user home device communicating with the user device satisfies at least one condition stored in the memory.
Claims22
An advertising server (400) comprising:
- a transceiver (410) for connecting the advertising server over a social network (450) to a provider server (460) and to a user device (470);
- a memory (430) for storing information received from the provider server, the received information including product or service information;
- and
- a processor (420) for instructing the transceiver to communicate information to the user device if a response of the user device to a prompt from a user home device (480) communicating with the user device satisfies at least one condition stored in the memory.
A method (200) of connecting a provider server to a user device within a social network comprising:
- a user home device recommending (210) a course of action to the user device;
- evaluating (220) a response of the user device to the recommended course of action;
- and
- connecting (230) a provider server to the user device if the response of the user device satisfies a pre-determined condition.
A computer program (435) comprising computer readable program modules for rewarding a user device in a social network which when run on a advertising server causes the advertising server terminal to:
- monitor (310) user input to the user device;
- compare (320) the monitored user input to a pre-defined criteria;
- and
- reward (330) the user device based on the monitored user input satisfying the pre-defined criteria wherein the rewarding includes providing an acknowledgement to the user device.
A system (100) for connecting entities in a social network (450) comprising:
- a user device (470);
- a provider server (460) associated with an entity providing a product or a service and for providing information about the entity;
- and
- an ad server (400) connected to the user device and to the provider server, the ad server receiving information from the provider server and evaluating a user input to the user device and communicating information to the user device from the provider server if the user input satisfies a pre-determined condition.
Dependencies are inferred from the claim text.