Systems and methods for generating revenue based on custom click to call advertisements

A non-transitory computer readable medium carrying one or more instructions for using a custom click to call advertisement, wherein the one or more instructions, when executed by one or more processors, causes the one or more processors to perform the steps of:

• receiving an email message;
• storing the email message in a standardized email protocol format;
• generating an advertisement at least partly based on the email message, the advertisement comprising advertisement text and an advertisement phone number;
• inserting the advertisement into the stored email message in the standardized email protocol format to create an outbound email message with the inserted advertisement;
• transmitting the outbound email message with the inserted advertisement to a second user;
• and
• detecting a use of the advertisement phone number of the advertisement inserted into the outbound email message by the second user.

A system, comprising at least one processor and memory, for using a custom click to call advertisement, the system comprising:

• a module to receive an email message;
• a module to store the email message in a standardized email protocol format;
• a module to generate an advertisement at least partly based on the email message, the advertisement comprising advertisement text and an advertisement phone number;
• a module to insert the advertisement into the stored email message in the standardized email protocol format to create an outbound email message with the inserted advertisement;
• a module to transmit the outbound email message with the inserted advertisement to a second user;
• and
• a module to detect a use of the advertisement phone number of the advertisement inserted into the outbound email message by the second user.