Providing offers that specify a variable discount with respect to a price of a good and/or service

A method, comprising:

• providing a first plurality of instances of an offer that specifies a variable discount with respect to a price of at least one of a good or a service among a plurality of predetermined time intervals, each predetermined time interval of the plurality of predetermined time intervals corresponding to a respective subset of the first plurality of instances, each subset including one or more instances of the first plurality of instances;
• reducing an amount of the variable discount upon expiration of each of the plurality of predetermined time intervals;
• determining, by a processor, a final predetermined time interval of the plurality of predetermined time intervals;
• and
• providing a second plurality of instances of the offer to specify a fixed discount with respect to the price of the at least one of the good or the service during a time period that follows the final predetermined time interval.

A system, comprising:

• provision logic configured to provide a first plurality of instances of an offer that specifies a variable discount with respect to a price of at least one of a good or a service;
• reduction logic configured to reduce an amount of the variable discount for each successive subset of the first plurality of instances, each subset including one or more instances of the first plurality of instances;
• and
• determination logic configured to determine whether a number of a first plurality of acceptances of the offer reaches a first threshold, each of the first plurality of acceptances corresponding to a respective instance of the first plurality of instances,
• the reduction logic further configured to discontinue reduction of the amount of the variable discount to provide a fixed discount in response to a determination that the number of the first plurality of acceptances reaches the first threshold,
• the provision logic further configured to provide a second plurality of instances of the offer to specify the fixed discount with respect to the price of the at least one of the good or the service in response to discontinuation of the reduction of the amount of the variable discount.