Local affiliate marketing

A method for performing a payment transaction, comprising:

• receiving, electronically by a processor of a payment provider, transaction details for a purchase at a first local merchant;
• accessing, by the processor, an account of a user with the payment provider;
• determining, by the processor, one or more local merchants affiliated only locally by location with the first local merchant;
• determining, by the processor, available incentives for use with the one or more local merchants;
• communicating, electronically by the processor, one or more of the available incentives to the first local merchant or the user;
• and
• processing, by the processor, a purchase request for a payment to a second local merchant using one or more incentives obtained through the purchase at the first local merchant.

A non-transitory machine-readable medium comprising a plurality of machine-readable instructions which when executed by one or more processors of a server are adapted to cause the server to perform a method comprising:

• receiving, by a payment provider, transaction details for a purchase at a first local merchant;
• accessing an account of a user with the payment provider;
• determining one or more local merchants affiliated with the first local merchant;
• determining available incentives for use with the one or more local merchants;
• communicating one or more of the available incentives to the first local merchant or the user;
• and
• processing a purchase request for a payment to a second local merchant using one or more incentives obtained through the purchase at the first local merchant.