Automatic method for determining consumer preference level and computer device for performing the same

A method for determining consumer preference level automatically comprising the following steps:

• (a) accessing a database of items, wherein the database includes N items, and each item has a plurality of attributes and a predetermined value for each attribute, wherein N denotes a positive integer larger than 1,
• (b) providing a user interface to present at least two items among N items for a user to compare at least two items and select one of at least two items;
• (c) marking the item selected by the user as an “item of high preference” and the remaining unselected items as the “items of low preference” in response to the user's selection, selecting one of the items of low preference automatically, and defining the selected item of low preference and the item of high preference collectively as a first comparing pair;
• (d) selecting one or more attributes of the first comparing pair;
• and
• (e) for a given item which has predetermined values for the one or more attributes selected in the step (d), determining a relative preference value for the given item according to the predetermined values for the one or more attributes of the given item and the values for the one or more attributes of the first comparing pair, and providing the relative preference value to an application for generating a processing result for use by the user.