Display device and method of driving the same

A display device comprising:

• a plurality of luminescence pixels arranged in rows and columns, each of the luminescence pixels having (a) a light-emission duration in which the each of the luminescence pixels emits light and (b) a non-light-emission duration in which the each of the luminescence pixels does not emit light;
• a control unit configured to:
• (i) apply a black signal voltage to (a) a first target luminescence pixel in luminescence pixels in one row of each of the pairs of the rows and (b) a second target luminescence pixel in luminescence pixels in an other row of the each of the pairs at the same time, thereby starting the non-light-emission duration of the first target luminescence pixel and the non-light-emission duration of the second target luminescence pixel at the same time;
• (ii) apply a first data signal voltage corresponding to the first target luminescence pixel to the first target luminescence pixel;
• (iii) apply a second data signal voltage corresponding to the second target luminescence pixel to the second target luminescence pixel;
• and (iv) cause the first target luminescence pixel and the second target luminescence pixel to emit light at the same time, based on the first data signal voltage and the second data signal voltage, respectively, thereby starting the light-emission duration of the first target luminescence pixel and the light-emission duration of the second target luminescence pixel at the same time,
• wherein the control unit is configured to perform a set of (i) the applying of the black signal voltage to the first and second luminescence pixels, (ii) the applying of the first data signal voltage to the first luminescence pixel, (iii) the applying of the second data signal voltage to the second luminescence pixel, and (iv) the causing the first and second luminescence pixels to emit light, the set starting at different times for the pairs of the rows.