Discreet Packaging For Personal Care Products

A packaging system for personal care products, the system comprising:

• a package configured for receipt of personal care products therein, the package comprising an external surface including a first portion with a desired nondescript aesthetic configuration that is generally not indicative of the personal care products within the package and a second portion with product-identifying graphics;
• a concealment element variably positionable on the external surface of the package, the concealment element repositionable between a first position in which the packaging system exhibits product-identifying graphics and a second position in which the packaging system exhibits an aesthetic surface configuration that generally conforms to that of the second portion of the package external surface, wherein the concealment element is a tubular sleeve that is open at two ends and that, in the first and second positions and at all intermediate positions while being repositioned between the first and second positions, circumscribes the package at the package circumference and does not extend beyond one of the package height and the package width;
• and
• necessary purchasing indicia provided on one of the package and the concealment element at a location such that the purchasing indicia are visible when the concealment element is in the second position.