Automatic personalization of two dimensional codes in one-to-one marketing campaigns using target user information
AssigneeXerox Corporation
InventorsMatthew H. DeRoller, Stephen Crandall
Life of this patent
Estimating the term…
Abstract
A method and system for the automated generation of a unique code such as a two dimensional (2D) code such as a quick response (QR) code for each of a plurality of target users. An appearance of the code for each target user can be personalized based on information from a database which includes personalized information for each target user. The appearance of the code is personalized for each user so that, for example, the code is more likely to draw the target user's attention than a code which is not personalized for the target user.
Claims23
A method for generating information to be printed or displayed, comprising:
- generating a personalized code to be viewed by a target user, wherein the personalized code comprises a personalized code graphic which affects an appearance of the personalized code, wherein the personalized code graphic is selected using target user data stored in a database comprising personalized data for a plurality of target users and is personalized for the target user based on the target user data from the database and the personalized code further comprises at least one of a machine-readable barcode and a quick response (QR) code:
- integrating the personalized code including the personalized code graphic and the at least one of the machine-readable barcode and the QR code into an information page design;
- generating a personalized page incorporating the information page des n and the personalized code to be viewed by the target user;
- and
- outputting the personalized page onto at least one of a print medium and a display screen.
(canceled)
A system for generating information to be printed or displayed, comprising:
- a database comprising personalized data for a plurality of target users;
- a code generator for generating a unique code for each target user, wherein the unique code comprises at least one of a bar code and a quick response (QR) code:
- a graphic database having a plurality of categorized graphics;
- and
- a processor operable to select a code graphic from the graphic database based on the personalized data from the database for each tar et user and to import the personalized data for each of the plurality of target users, the unique code for each target user, and the code graphic from the graphic database into a page design, and to generate a personalized page including the unique code having an appearance which is personalized for each user with the code graphic from the graphic database.
A non-transitory computer readable storage medium having a program stored thereon to generate information to be printed or displayed, the program, when executed by a computer, performs a method comprising:
- selecting a personalized code graphic from a graphic database having of categorized graphics, wherein the personalized code graphic is selected using data stored in a database comprising personalized data for a plurality of target users using target user data which is personalized for the target user;
- generating a personalized code to be viewed by a target user, wherein the personalized code comprises the personalized code graphic which affects an appearance of the personalized code and at least one of a barcode and a quick response (QR) code;
- integrating the personalized code including the personalized code graphic and the at least one of the barcode and the QR code into an information page design;
- and
- generating a personalized page incorporating the information page design, the at least one of the barcode and the QR code, and the personalized code to be viewed by the target user.
(canceled)
Dependencies are inferred from the claim text.