Context-contingent targeting in online advertising

An advertising exchange server for context-contingent targeting of online advertisements, comprising:

• a processor and memory;
• a communication interface coupled with the processor;
• a database saved in system storage coupled with the processor, the database configured to store advertisements saved in relation to advertising attributes;
• where the processor, in conjunction with the communication interface, is configured to:
• provide an option for an advertiser to express a targeting profile using a freeform mixture of logical operations comprising a plurality of targeting attributes, the freeform mixture of logical operations excluding solely a series of conjunctive combinations;
• receive, and store in memory, the expressed targeting profile and at least one associated advertisement from the advertiser;
• receive and match an advertising opportunity with one or more targeting attributes of the targeting profile;
• and
• deliver the advertisement associated with the targeting profile that substantially matches the advertising opportunity to fill the advertising opportunity.

A computer-readable medium comprising a set of instructions for context-contingent targeting of online advertisements, the set of instructions executable by a computing device having a processor and memory, the computer-readable medium comprising:

• instructions to direct the processor to provide an option for an advertiser to express a targeting profile using a freeform mixture of logical operations comprising a plurality of targeting attributes, the freeform mixture of logical operations excluding solely a series of conjunctive combinations;
• instructions to direct the processor to receive the expressed targeting profile and at least one associated advertisement from the advertiser;
• instructions to direct the processor to receive an advertising opportunity generated by a user;
• instructions to direct the processor to match the advertising opportunity with one or more targeting attributes of the targeting profile;
• and
• instructions to direct the processor to deliver the advertisement associated with the targeting profile that substantially matches the advertising opportunity to a browser of a computing device of the user to fill the advertising opportunity.

A system including a user interface for enabling context-contingent targeting of online advertisements, comprising:

• a processor and memory;
• a user interface executable by the processor within a browser of a computing device of an advertiser, the user interface configured to receive an input from the browser including a freeform mixture of logical operations defining a targeting profile, the targeting profile comprising a plurality of targeting attributes excluding solely a series of conjunctive combinations of the plurality of targeting attributes;
• and
• a database saved in the memory, the database configured to store advertisements saved in relation to advertising attributes of the targeting profile to be matched with online advertising opportunities.

A computer-implemented method for context-contingent targeting of online advertisements, the method executable by a computer having a processor and memory, comprising:

• receiving, by the computer, an advertising opportunity generated by a user;
• matching, by the processor, the advertising opportunity with a targeting profile saved in the memory, the targeting profile comprising a plurality of targeting attributes expressed in a freeform mixture of logical operations excluding solely a series of conjunctive combinations of the plurality of targeting attributes;
• retrieving, by the processor, an advertisement saved in memory in relation to the targeting profile having targeting attributes substantially matching attributes of the advertising opportunity;
• and
• delivering, by the computer, the advertisement to a browser of the user to fill the advertisement opportunity.