System and method for online selling of products appearing on a display

A system for online selling of products appearing in a video production provided at a first display, the system comprising:

• a server having access to a script according to which a product appearing in the video production is offered for sale;
• and
• a second display device separate and physically distinct from the first display, the second display device being in communication with the server over a communications network;
• wherein the second display device receives the script from the server, and runs the script generating and displaying a selection icon giving a user an option to make a product selection.

A method for online purchasing of products appearing in a video production displayed at a first display, the method comprising:

• receiving at a computing device separate and physically distinct from the first display, a script according to which a product appearing in the video production is offered for sale;
• generating and displaying on a second display on the computing device, a selection icon giving a user an option to make a product selection;
• and
• synchronizing the script with the video production, the synchronizing comprising displaying the selection icon of the product on the second display in synchronization with an event in the video production at the first display.