Timer-based ad placement in content retrieval applications
AssigneeInternational Business Machines Corporation
InventorsCharbel S. Alwan, Fernando Barsoba, David T. Britt, Jason P. Hawrysz
Life of this patent
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Abstract
Techniques are described for incorporating advertisements into content in a content retrieval application. Embodiments receive a request to view content retrieved from source content containing one or more advertisements. In response to receiving the request, a timer is initiated. The timer is configured to expire after a period of time has elapsed. Embodiments determining whether to display any of the one or more advertisements, based upon whether the timer has expired.
Claims25
A computer-implemented method of displaying advertisements in a content retrieval application, comprising:
- receiving a request to view content retrieved from source content containing one or more advertisements;
- responsive to receiving the request, initiating a timer configured to expire after a period of time has elapsed;
- and
- determining, by operation of one or more computer processors, whether to display any of the one or more advertisements based upon whether the timer has expired.
A system, comprising:
- a processor;
- and
- a memory containing a program that, when executed on the processor, performs an operation for displaying advertisements in a content retrieval application, comprising:
- receiving a request to view content retrieved from source content containing one or more advertisements;
- responsive to receiving the request, initiating a timer configured to expire after a period of time has elapsed;
- and
- determining whether to display any of the one or more advertisements, based upon whether the timer has expired.
A computer program product for displaying advertisements in a content retrieval application, comprising:
- a computer-readable storage medium having computer readable program code embodied therewith, the computer readable program code comprising:
- computer readable program code to receive a request to view content retrieved from source content containing one or more advertisements;
- computer readable program code to, responsive to receiving the request, initiate a timer configured to expire after a period of time has elapsed;
- and
- computer readable program code to determine whether to display any of the one or more advertisements, based upon whether the timer has expired.
A computer-implemented method, comprising:
- receiving a first request specifying source content containing one or more advertisements to be retrieved for localized viewing;
- retrieving a local copy of the source content;
- outputting the local copy of the source content for display;
- and
- determining whether to display any of the one or more advertisements with the local copy, based on an amount of time since the local copy of the source content was retrieved.
Dependencies are inferred from the claim text.