Methods and apparatus to monitor shoppers in a monitored environment
AssigneeThe Nielsen Company (US), LLC
InventorsMorris Lee, Arun Ramaswamy
Life of this patent
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Abstract
An example disclosed method involves collecting first data with first sensors fixed at entrances or exits of aisles in a retail or commercial establishment, and collecting second data with second sensors fixed in the retail or commercial establishment. The first sensors to collect the first data by detecting a first signal type different from a second signal type detected by the second sensors. The example method also involves generating a path of travel of a person in the retail or commercial establishment using the second data, and correcting an error in the path of travel based on the first data.
Claims15
A method comprising:
- collecting first data with first sensors fixed at entrances or exits of aisles in a retail or commercial establishment;
- collecting second data with second sensors fixed in the retail or commercial establishment, the first sensors to collect the first data by detecting a first signal type different from a second signal type detected by the second sensors;
- generating a path of travel of a person in the retail or commercial establishment using the second data;
- and
- correcting an error in the path of travel based on the first data.
An apparatus comprising:
- first sensors fixed at entrances or exits of aisles in a retail or commercial establishment to collect first data;
- second sensors fixed in the retail or commercial establishment to collect second data, the first sensors to collect the first data by detecting a first signal type different from a second signal type detected by the second sensors;
- a processor to generate a path of travel of a person in the retail or commercial establishment using the second data;
- and
- a data modifier to correct an error in the path of travel based on the first data.
A tangible computer readable storage medium comprising instructions to cause a machine to at least:
- collect first data via first sensors fixed at entrances or exits of aisles in a retail or commercial establishment;
- collect second data via second sensors fixed in the retail or commercial establishment, the first sensors to collect the first data by detecting a first signal type different from a second signal type detected by the second sensors;
- generate a path of travel of a person in the retail or commercial establishment using the second data;
- and
- correct an error in the path of travel based on the first data.
Dependencies are inferred from the claim text.