Illustrating Cross Channel Conversion Paths

A system comprising:

• one or more processors configured to:
• receive information regarding a plurality of conversion paths, wherein each conversion path comprises one or more user interactions, wherein a user interaction comprises a plurality of dimensional data that are related to the user interaction, wherein each conversion path corresponds to a single user, and wherein each conversion path ends with a conversion interaction;
• receive a sorted list of channel groups, wherein each channel group comprises one or more group rules, wherein the one or more group rules refer to one or more dimensional data, and wherein each channel group comprises a group name;
• group each user interaction in the plurality of conversion paths into a channel group based upon the sorted list of channel groups;
• for each channel group, determine the number of conversion paths that include one or more user interactions that are grouped into the each channel group;
• receive a selection of channels to visualize;
• generate an image comprising a plurality of circles, wherein each circle is associated with a selected channel, wherein an area of each circle is proportional to a percentage of conversion paths that include one or more user interactions that are grouped into the selected channel, and wherein an area of overlap of all of the circles is proportional to a percentage of conversion paths that include user interactions from each selected channel.

A tangible computer-readable medium having instructions stored thereon, the instructions comprising:

• instructions to receive information regarding a plurality of conversion paths, wherein each conversion path comprises one or more user interactions, wherein a user interaction comprises a plurality of dimensional data that are related to the user interaction, wherein each conversion path corresponds to a single user, and wherein each conversion path ends with a conversion interaction;
• instructions to receive a sorted list of channel groups, wherein each channel group comprises one or more group rules, wherein the one or more group rules refer to one or more dimensional data, and wherein each channel group comprises a group name;
• instructions to group each user interaction in the plurality of conversion paths into a channel group based upon the sorted list of channel groups;
• instructions to for each channel group, determine the number of conversion paths that include one or more user interactions that are grouped into the each channel group;
• instructions to receive a selection of channels to visualize;
• instructions to generate an image comprising a plurality of circles, wherein each circle is associated with a selected channel, wherein an area of each circle is proportional to a percentage of conversion paths that include one or more user interactions that are grouped into the selected channel, and wherein an area of overlap of all of the circles is proportional to a percentage of conversion paths that include user interactions from each selected channel.