Method and Apparatus for Visualizing and Analyzing Unit Pricing for Digital Product Purchases to Determine Revenue Optimization Opportunities for Service Provider
OwnerMatthew R. SHANAHAN, Jennifer L. Hinds +1inventors
InventorsMatthew R. SHANAHAN, Jennifer L. Hinds, Mechthild R. Kellas-Dicks
Life of this patent
Estimating the term…
Abstract
Customers who purchase a digital service under a subscription-like payment model are grouped according the value each receives, which is computed from stored transaction data as the amount the customer pays divided by the benefit the customer receives. Customers who pay more or less than a mid-range “normal” price may be given price adjustments to bring the value they receive closer to the normal price.
Claims22
A method for adjusting pricing of a digital service comprising:
- computing a revenue measure and an engagement measure for each customer of a plurality of customers;
- separating the plurality of customers into three groups, wherein each member of a first group has a higher revenue/engagement quotient than members of a second group or a third group and each member of the third group has a lower revenue/engagement quotient than members of the first group or the second group;
- and
- adjusting a price charged to a member of the first group or the third group to cause the member's revenue/engagement quotient to fall in the second group.
A system comprising:
- a computer for delivering a digital service to a plurality of subscribers via a distributed data network;
- a database for recording information about the subscribers' use of the digital service;
- computer logic to prepare a demand map showing information about services delivered to the plurality of subscribers over a period of time and fees paid by the plurality of subscribers over the period of time;
- and
- a user interface to display the demand map and accept parameters to control the computer logic.
A computer-readable medium containing executable instructions to cause a programmable digital processor to perform operations comprising:
- retrieving revenue and service-consumption information about a plurality of customers from a database;
- separating the plurality of customers into sub-groups of customers who have similar measures of revenue and service-consumption;
- and
- listing the customers in one of the sub-groups.
A method for analyzing a digital-service-providing business comprising:
- computing a revenue measure and an engagement measure for each customer of a plurality of customers who consume a digital service;
- sorting the plurality of customers into a plurality of groups, wherein members of each group have similar revenue/engagement quotients;
- and
- altering a condition under which customers in one group receive the digital service to change the revenue/engagement quotient of the customers so that the customers will be sorted into a different group.
Dependencies are inferred from the claim text.