Seller Initiated Incentives Based on Profile Information

A method at a network-based commerce system that facilitates a transaction of an item between a seller and a buyer, the method comprising:

• identifying the buyer that has indicated interest in the item offered by the seller, the buyer not having previously provided to the seller a profile associated with the buyer;
• retrieving the profile associated with the buyer;
• communicating the profile to the seller;
• receiving an incentive from the seller, the incentive being made based on the communication of the profile to the seller;
• and
• communicating the incentive to the buyer.

A non-transitory machine-readable medium that stores instructions, which, when performed by a machine, cause the machine to perform operations comprising:

• identifying a buyer that is monitoring an item that is offered by a seller on a network-based commerce system, the buyer not having previously provided to the seller a profile associated with the buyer;
• retrieving the profile associated with the buyer, the profile excluding personal information associated with the buyer;
• communicating, from the network-based commerce system, the profile to the seller;
• receiving an additional incentive for the item from the seller, the additional incentive being made based on the communication of the profile to the seller;
• and communicating, from the network-based commerce system, the additional incentive to the buyer.

A network-based commerce system that facilitates a transaction of an item between a seller and a buyer, the network-based commerce system comprising:

• an interest identification means configured to identify the buyer that has indicated interest in the item offered by the seller;
• a profile extraction means configured to access a profile associated with the buyer and to communicate the profile to the seller;
• and
• an initiate offer means configured to receive an incentive from the seller, the incentive being made based on the communication of the profile to the seller, and to communicate the incentive to the buyer.