US 2012/0259695 A1 · Determining Advertisements Using User Interest Information and Map-Based Location Information

Abstract

In response to a query for information in a geographic region or at a location, ranked ads may be plotted on, or in association with, a map (e.g., as a list beside the map), satellite photo, or any other form of visual representation of geographic information (referred to generally as “maps”). Sponsored ads might be shown in a dedicated place and/or might be elevated above other non-sponsored search results (e.g., Yellow Page listings). The number of ads shown in the list and/or plotted on the map could vary as a function of the resolution of the map or geographic image. The ads could be ranked or scored, and attributes or features of various ads may be a function of such a score or ranking. The plots on the map might be selectable to provide a pop-up with further information and possibly sponsored information (such as images, further ads, etc).

Claims25

Dependent claims

1-24. (canceled)

A method performed by data processing apparatus, the method comprising:

identifying a first advertisement and a second advertisement, each of the first advertisement and second advertisement being associated with respective general price information and general performance information, the first advertisement further being associated with a specific location, and having location-dependent price information associated with the specific location and location-dependent performance information associated with the specific location, wherein each of the general price information and general performance information is unassociated with a location or is associated with a general location area that contains the specific location;
determining that a map displayed on a user device includes at least a portion of the specific location;
calculating a map-location score for the first advertisement based at least in part on the map, the location-dependent price information, and the location-dependent performance information, the map-location score indicating an estimated revenue generated by serving the first advertisement in association with the map;
calculating a simple product score for the second advertisement based at least in part on the general price information and general performance information associated with the second advertisement, the simple product score indicating an estimated revenue generated by serving the second advertisement in association with the map;
and
providing the first advertisement for display on the user device in association of the map when the map-location score is greater than or equal to the simple product score of the second advertisement, even when a simple product score calculated for the first advertisement is less than the simple product score calculated of the second advertisement.

3 more elements

A system comprising:

one or more computer devices programmed to perform operations comprising:
identifying a first advertisement and a second advertisement, each of the first advertisement and second advertisement being associated with respective general price information and general performance information, the first advertisement further being associated with a specific location, and having location-dependent price information associated with the specific location and location-dependent performance information associated with the specific location, wherein each of the general price information and general performance information is unassociated with a location or is associated with a general location area that contains the specific location;
determining that a map displayed on a user device includes at least a portion of the specific location;
calculating a map-location score for the first advertisement based at least in part on the map, the location-dependent price information, and the location-dependent performance information, the map-location score indicating an estimated revenue generated by serving the first advertisement in association with the map;
calculating a simple product score for the second advertisement based at least in part on the general price information and general performance information associated with the second advertisement, the simple product score indicating an estimated revenue generated by serving the second advertisement in association with the map;
and
providing the first advertisement for display on the user device in association of the map when the map-location score is greater than or equal to the simple product score of the second advertisement, even when a simple product score calculated for the first advertisement is less than the simple product score calculated of the second advertisement.

4 more elements

A non-transitory computer-readable storage medium having instructions stored thereon, the instructions operable to cause one or more computing devices to perform operations comprising:

identifying a first advertisement and a second advertisement, each of the first advertisement and second advertisement being associated with respective general price information and general performance information, the first advertisement further being associated with a specific location, and having location-dependent price information associated with the specific location and location-dependent performance information associated with the specific location, wherein each of the general price information and general performance information is unassociated with a location or is associated with a general location area that contains the specific location;
determining that a map displayed on a user device includes at least a portion of the specific location;
calculating a map-location score for the first advertisement based at least in part on the map, the location-dependent price information, and the location-dependent performance information, the map-location score indicating an estimated revenue generated by serving the first advertisement in association with the map;
calculating a simple product score for the second advertisement based at least in part on the general price information and general performance information associated with the second advertisement, the simple product score indicating an estimated revenue generated by serving the second advertisement in association with the map;
and
providing the first advertisement for display on the user device in association of the map when the map-location score is greater than or equal to the simple product score of the second advertisement, even when a simple product score calculated for the first advertisement is less than the simple product score calculated of the second advertisement.

3 more elements

Dependencies are inferred from the claim text.

Facts

Application

13/528,767Filed 20 Jun 2012

Priority

9 Dec 2005

Published

11 Oct 2012

Term ends

Not estimatedThe source records don’t support an estimate.

Classification3 codes

G06Q 30/02
Commerce: marketing; Price estimation or determination; Fundraising
G06Q 30/0242
Advertisements: determining effectiveness of advertisements
G06Q
Information and communication technology [ict] specially adapted for administrative, commercial, financial, managerial

Determining Advertisements Using User Interest Information and Map-Based Location Information

Life of this patent

Determining Advertisements Using User Interest Information and Map-Based Location Information

Life of this patent

Abstract

Claims25