Liquid crystal display device and drive method of liquid crystal display device

A method for driving a liquid crystal display device of an active matrix type, said liquid crystal display device including picture elements having different picture element areas in a display region, said method comprising the step of:

• setting a relation among (i) first input tone data corresponding to a first tone, (ii) second input tone data corresponding to a second tone, and (iii) a difference in electric potential of a data signal corresponding to display of the second tone between an initial frame out of the plurality of frames and frames during which display is in a steady state out of the plurality of frames, in such a manner that the picture elements are classified into a plurality of types depending on their picture element areas,
• the classification of the picture elements being carried out such that, in a case where display of the first tone by the picture elements is shifted to display of the second tone different from the first tone through a plurality of frames, a picture element of a type with a larger picture element area exhibits, with respect to each data polarity, a larger difference in electric potential of the data signal corresponding to display of the second tone between the initial frame out of the plurality of frames and the frames during which display is in a steady state out of the plurality of frames.