Learning driver demographics from vehicle trace data

A method of providing advertising content targeted to an operator of a vehicle, the method comprising the steps of:

• employing vehicle data acquisition devices to collect operator attribute information from vehicle trace data of the vehicle as the operator operates the vehicle, the vehicle trace data relating to historical information derived from a group that includes at least one of operator detection information, driving route information, operator driving behavior information, media accessory usage information, and multi-media content usage information;
• a processor applying a statistical analysis on the operator attribute information for determining a probability of demographic characteristics of the operator of the vehicle;
• identifying the demographic characteristics of the operator based on the determined probability that includes at least one of an operator gender, an operator age, and an operator income;
• and
• the vehicle communicating the targeted advertising content to the operator as it relates to demographic characteristics of the operator.