US 2012/0233638 A1Published application

System and method for selecting advertisements

AssigneeInterval Licensing LLC

InventorsMalcolm Slaney, Bonnie Johnson, Annarosa Tomasi, Steven E. Saunders, Tom Ngo, Gavin Miller, Michele M. Covell, Paul Freiberger

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Abstract

A method for displaying interactive advertisements on a television having a controller connected thereto and configured for receiving input from a viewer of the television is disclosed. The controller has a receiver operable to receive advertisements and a processor operable to modify the advertisements. The method generally comprises requesting action by the viewer of the television, modifying an advertisement based on the action of the viewer, and displaying the modified advertisement on the television.

Claims18

Dependent claims

A computer-implemented method of displaying an interactive advertisement to a viewer via a television, wherein the television is connected to a set-top box, and wherein the set-top box is configured to receive input from the viewer via a user input device, the method comprising:

receiving at the set-top box at least one television advertisement;
requesting by the set-top box an action from the viewer during display of the television advertisement;
receiving at the set-top box the requested action from the viewer during display of the advertisement,
wherein the received action includes personal information or preferences associated with the viewer, and
wherein at least a portion of the personal information or preferences is input by the viewer to the set-top box via the user input device;
capturing by the set-top box an image of the viewer;
creating at the set-top box an interactive advertisement,
wherein the interactive advertisement is created by modifying the received television advertisement based on the received action, and
wherein creating the interactive advertisement includes inserting the image of the viewer into the received advertisement;
displaying the interactive advertisement to the viewer via the television;
and
transmitting from the set-top box to a remote data collection site an indication of the displayed interactive advertisement and an indication of one or more demographic statistics associated with the viewer, while omitting from the transmission to the remote data collection site any personally identifiable information associated with the viewer,
wherein the personally identifiable information includes the personal information or preferences associated with the viewer.

10 more elements

A system for displaying an interactive advertisement to a viewer via a television, the television connected to a set-top box, and the set-top box configured to receive input from the viewer through a user input device, the system comprising:

means for receiving at least one television advertisement at the set-top box;
means for requesting interaction at the set-top box from the viewer during display of the advertisement;
means for receiving the requested interaction at the set-top box from the viewer during display of the television advertisement,
wherein the received interaction includes personal information or preferences associated with the viewer,
wherein at least a portion of the personal information or preferences is input by the viewer to the set-top box via the user input device, and
wherein the personal information or preferences are obtained without providing a sequence of input prompts related to product attributes;
means for capturing by the set-top box an image of the viewer;
means for creating an interactive advertisement at the set-top box,
wherein the means for creating comprises modifying the received television advertisement based on the received interaction, and
wherein modifying comprises combining the personal information or preferences associated with the viewer with the received television advertisement, and further includes inserting the image of the viewer into the received television advertisement;
means for displaying the interactive advertisement to the viewer via the television;
and
means for transmitting from the set-top box to a remote data collection site an indication of the displayed interactive advertisement and an indication of one or more demographic statistics associated with the viewer,
wherein the means for transmitting includes omitting from the transmission to the remote data collection site any personally identifiable information associated with the viewer,
wherein the personally identifiable information includes the personal information or preferences associated with the viewer.

12 more elements

Dependencies are inferred from the claim text.

Facts

Application: 13/475,822Filed 18 May 2012
Priority: 25 Feb 2000
Published: 13 Sep 2012
Term ends: Not estimatedThe source records don’t support an estimate.

Classification35 codes

H04N 21/458
Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data…
G06Q 30/0241
Marketing; Price estimation or determination; Fundraising: advertisements
G06Q 30/0269
Targeted advertisements: based on user profile or attribute
G06Q 30/0276
Advertisements: advertisement creation

Family

Application60/185,182Us provisional application · filed 25 Feb 2000
Application09/789,926Continuation · filed 20 Feb 2001
Application12/793,540Continuation · filed 3 Jun 2010
Application13/475,822Continuation
US 2002/0062481 A1Published application
US 2010/0242063 A1Published application
US 8,185,923 B2Related patent
US 8,522,274 B2Related patent
US 2012/0233638 A1This patent

From the US filing history. Foreign family members aren’t listed.

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