Conducting financial transactions based on identification of individuals in an augmented reality environment

An apparatus for conducting a financial transaction based on identification of individuals, the apparatus comprising:

• a computing platform having a processor, a memory in communication with the processor, and
• image capture logic stored in the memory, executable by the processor and configured to capture a video stream, and
• identification logic stored in the memory, executable by the processor and configured to identify which images in the video stream captured by a mobile communication device correspond to an individual, and
• image comparison logic stored in the memory, executable by the processor and configured to identify the individual based on comparison to a reference image;
• and
• transaction completion logic stored in the memory, executable by the processor and configured to conduct the transaction if the individual is identified based on the comparison to the reference image.

A computer program product, comprising a non-transitory computer-readable medium comprising computer-executable instructions for conducting financial transactions based on identification of individuals, the instructions comprising:

• instructions for identifying which images in a video stream captured on a mobile communication device correspond to an individual;
• instructions for determining which of one or more individuals in the video stream are identified based on comparison with a reference image;
• and
• instructions for conducting a financial transaction based on identification of the individual in the real-time video stream.