Presenting offers on a mobile communication device

An apparatus for providing product offers, the comprising:

• a computing platform including a processor, a memory in communication with a processor;
• product identification application stored in the memory, executable by the processor and configured to identify one or more products proximate in location to the mobile communication device;
• offer determination application stored in the memory, executable by the processor and configured to determine one or more offers, each offer associated with one or more of the identified products;
• and
• an offer presentation application stored in the memory, executable by the processor and configured to present, within a display of the live video stream on the mobile communication device, one or more offer indicators, each offer indicator associated with a determined offer and presented proximate in location to display of a corresponding product.

A computer program product, the computer program product comprising a non-transitory computer-readable medium having computer-executable instructions to cause a computer to implement the steps of:

• identifying one or more products proximate in location to the mobile communication device;
• determining one or more offers, each offer associated with one or more of the identified products;
• and
• presenting, within a display of the live video stream on the mobile communication device, one or more offer indicators, each offer indicator associated with a determined offer and presented proximate in location to display of a corresponding product.