Apparatus for providing personalized related advertisement, mobile terminal for playing related advertisement, and method for providing personalized related advertisement

A mobile terminal for playing related advertisements, comprising:

• an ID information communication unit for requesting ID information used for receiving advertisements related to a broadcast advertisement in a broadcast terminal which plays the broadcast advertisement and for receiving the requested ID information;
• a related advertisement communication unit for requesting the related advertisements to the apparatus for providing related advertisements by means of the ID information and for receiving the requested related advertisements;
• and
• a related advertisement play unit for playing the received related advertisement.

A method for providing personalized related advertisements, comprising:

• receiving ID information used for searching for advertisements related to a broadcast advertisement;
• searching for related advertisements by means of the received ID information;
• converting the searched related advertisements to a format to be played in a mobile terminal;
• and
• transmitting the converted related advertisements to the mobile terminal.