Collaborative advertising method and vessel for regional businesses

A collaborative advertising method, the method comprising the steps of:

• identifying a target advertising region;
• selecting a group of advertisers from within the target advertising region, the advertisers of the select group each contributing a select advertisement;
• selecting a group of beverage providers from within the target advertising region, the beverage providers of the select group each contributing a select provider identifier;
• grouping the selected advertisers with each selected beverage provider;
• displaying the select provider identifier of each selected beverage provider upon a primary first section of a provider-specific drinking vessel;
• displaying the select advertisements adjacent each select provider identifier upon secondary sections of the provider-specific drinking vessels;
• distributing the drinking vessels with primarily displayed select provider identifiers and secondarily displayed select advertisements to the selected beverage providers;
• and
• serving the drinking vessels to customers at beverage provider establishments thereby exposing the customers to the primarily displayed select provider identifiers and secondarily displayed select advertisements.

A collaborative advertising method, the method comprising the steps of:

• selecting a group of businesses from within a target advertising region;
• obtaining displayable information from each selected business;
• dividing the group of businesses into a beverage provider group and an advertiser group;
• associating each beverage provider from the beverage provider group with every advertiser from the advertiser group;
• displaying the obtained information from the beverage providers upon primary vessel sections of respective, provider-specific vessels;
• respectively displaying the obtained information from each advertiser upon a secondary vessel section adjacent the primary vessel sections;
• providing customers of the respective beverage providers with the provider-specific vessels thereby exposing the customers to the displayed beverage provider and advertiser information.

A collaborative advertising tool for enabling regionally located advertisers to simultaneously advertise to beverage consumers, the collaborative advertising tool comprising:

• a drinking vessel, the drinking vessel comprising an outer vessel surface, and a circular transverse cross-section, the circular transverse cross-section comprising a series of circular arc length sections, the series of circular arc length sections comprising a primary arc length section and at least two secondary arc length sections, the secondary arc length sections flanking the primary arc length section;
• a primary provider identifier, the primary provider identifier being displayed upon the outer vessel surface at the primary arc length section;
• and
• a series of select advertisements, the series of select advertisements being divided into at least first and second advertisement groups, the first and second advertisement groups being displayed upon the outer vessel surface at the secondary arc length sections for flanking the primary provider identifier, the drinking vessel being exposable to a customer for exposing the customer to the primary provider identifier and the flanking select advertisements.