Computer system and method for analyzing data sets and providing personalized recommendations

A system for providing personalized recommendations for a target user based at least on stored data about the target user, the system comprising a server computer comprising a process and a computer readable medium, the computer readable medium comprising code executable by the processor to perform a method, the method comprising:

• obtaining, at the server computer, a plurality of feedback data from a plurality of users, wherein feedback data comprises an indication of a media object, a response obtained from the target user related to the feedback data, and at least one demographic data element associated with the target user providing the feedback data;
• storing the plurality of feedback data in a feedback database, wherein the feedback database is searchable by media objects;
• identifying, by the server computer, a set of personalized recommendations for the target user, based at least on stored data about the target user and the feedback data related to the target user;
• identifying, by the server computer, media objects to potentially provide to the target user in connection with the set of personalized recommendations;
• selecting or filtering the identified media objects to form a set of personalized media objects that are to be provided to the target user, wherein the selecting or filtering is determined by a computer process that considers which media objects are associated with desired responses of users having demographic data elements aligned with demographic data about the target user;
• and
• providing the set of personalized recommendations, including the set of media objects to the target user.