System and Method for Linking Web Browsing with Television Viewing

A computer system for associating TV viewing with Internet activity, comprising:

• memory;
• one or more processors;
• and
• one or more programs stored in the memory and configured for execution by the one or more processors, the one or more programs including:
• instructions for receiving from a TV service an IP address associated with an account of a TV subscriber, wherein the IP address is associated with a set top box employed by the TV subscriber to display TV content provided by the TV service, and wherein the IP address is associated with one or more computers of a household corresponding to the TV subscriber, the one or more computers configured to run web browsers;
• instructions for receiving information on TV viewing of the TV subscriber, the information including the IP address;
• instructions for receiving information on web browsing activity of the computers in the household associated with the IP address, the information including the IP address;
• instructions for maintaining a TV log of the TV viewing of the TV subscriber;
• instructions for maintaining an Internet log of the web browsing activity of the computers in the household associated with the IP address;
• instructions for associating entries in the TV log with entries in the Internet log based, at least in part, on the IP address;
• and
• instructions for storing the associations.

A non-transitory computer readable storage medium storing one or more programs to be executed by a computer system, the one or more programs comprising:

• instructions for receiving from a TV service an IP address associated with an account of a TV subscriber, wherein the IP address is associated with a set top box employed by the TV subscriber to display TV content provided by the TV service, and wherein the IP address is associated with one or more computers of a household corresponding to the TV subscriber, the one or more computers configured to run web browsers;
• instructions for receiving information on TV viewing of the TV subscriber, the information including the IP address;
• instructions for receiving information on web browsing activity of the computers in the household associated with the IP address, the information including the IP address;
• instructions for maintaining a TV log of the TV viewing of the TV subscriber;
• instructions for maintaining an Internet log of the web browsing activity of the computers in the household associated with the IP address;
• instructions for associating entries in the TV log with entries in the Internet log based, at least in part, on the IP address;
• and
• instructions for storing the associations.