System and Method for Integrating Interactive Region-Based Advertising Into Real Time Video Content
OwnerMark Thompson, Earl Coleinventors
Life of this patent
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Abstract
A system and method for interactive video advertising comprising advertising overlays displayed on a video screen to prompt user interaction. Advertising overlays directly and substantively relate to video content and promote advertising content. Advertising overlays highlight a particular region of the video content for which an advertiser wishes to promote user interaction. Such overlays notify the user that a particular portion of the video content is related to advertising content that may be stored and viewed in a user interface.
Claims12
A system for interactive video advertising, the system comprising:
- a video display capable of displaying video content;
- an advertisement tag that overlays the video content, wherein the advertisement tag substantively relates to the video content;
- a user interaction that is prompted by the advertisement tag;
- a registry of interaction history of the user interaction;
- an interaction history archive, in the form of an advertising cart user interface, that allows the population and temporal storage of the interaction history;
- an advertisement positioning algorithm that reviews and prioritizes the interaction history created by a user acknowledgment of the advertisement tag;
- means for allowing probabilistic market segmentation analysis in order to display advertising content based upon the interaction history;
- and
- distribution means for disseminating advertising content.
A system for interactive video advertising, the system comprising:
- a video display capable of displaying video content;
- an advertisement tag that overlays video content, wherein the advertisement tag regionally relates to the video content;
- a user interaction that is prompted by the advertisement tag;
- a registry of interaction history;
- an interaction history archive, in the form of an advertising cart user interface, that allows the population and temporal storage of the interaction history;
- an advertisement positioning algorithm that reviews and prioritizes the interaction history created by a user acknowledgment of the advertisement tag;
- means for allowing probabilistic market segmentation analysis in order to display advertising content based upon the interaction history which was temporarily stored;
- and
- distribution means for disseminating advertising content.
A method for interactive video advertising, the method comprising the steps of:
- displaying video content on a video display wherein an advertisement tag is displayed in conjunction with said video content;
- substantively relating an advertisement tag the with the video content;
- interacting with the video display thereby populating an interaction history archive with a record of such interaction;
- associating the record of interaction with advertising content;
- prioritizing the advertising content based on user preferences, user history, advertising data, marketing parameters, market segmentation analysis, or combinations thereof;
- storing the prioritized advertising content in a user interface;
- accessing the user interface in order to adjust user interface settings or controls;
- and
- distributing the advertising content to other individuals or networks.
Dependencies are inferred from the claim text.