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US 2012/0084809 A1Published application
System and method enabling viewers to select between a plurality of scheduled advertisements
OwnerJennifer Schultzinventor
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OwnerJennifer Schultzinventor
Estimating the term…
A method and interactive advertisement selection system for enabling a television viewer to select between a plurality of advertisements scheduled for an advertising block of time. The viewer utilizes an advertisement selection mechanism such as a television remote control or other computing device to indicate the desire to skip an advertisement currently being shown. An advertisement selection server receives the skip indication, stops the current advertisement, selects a next advertisement from a list of advertisements scheduled for the advertising block, and starts the next advertisement. The server ensures selected advertisements will fit within the advertising block. Records are maintained of which advertisements were viewed in their entirety, partially viewed, or skipped.
A computer-controlled method in an interactive advertisement unit for enabling a television viewer to select between a plurality of advertisements scheduled for an advertising block of time, the method comprising the steps of:
An interactive advertisement selection system for enabling a television viewer to select between a plurality of advertisements scheduled for an advertising block of time, the system comprising:
An advertisement selection server in an interactive advertising unit for enabling a television viewer to select between a plurality of advertisements scheduled for an advertising block of time, the server comprising:
Dependencies are inferred from the claim text.