Customizing email subjects for subscription generated email messages

A computer program product comprising a computer readable storage medium having computer usable program code embodied therewith, the computer usable program code comprising:

• computer usable program code stored in at least one storage medium, wherein said computer usable program code is executable by computing equipment to identify a repeating structure included within at least one of a subject heading and a body of an automatically generated email message;
• computer usable program code stored in at least one storage medium, wherein said computer usable program code is executable by computing equipment to create a set of rules based upon user established criteria to generate a subject heading based at least in part upon content contained within at least one of the repeating structures;
• computer usable program code stored in at least one storage medium, wherein said computer usable program code is executable by computing equipment to receive an email message having an original subject;
• computer usable program code stored in at least one storage medium, wherein said computer usable program code is executable by computing equipment to determine that the set of rules apply to the email message;
• computer usable program code stored in at least one storage medium, wherein said computer usable program code is executable by computing equipment to generate a replacement subject heading using the set of rules;
• and
• computer usable program code stored in at least one storage medium, wherein said computer usable program code is executable by computing equipment to replace the original subject heading of the email message with the replacement subject heading, wherein the email message is automatically generated as part of a subscription, wherein the set of rules apply on a per-subscription basis.

Computing equipment for customizing the subject heading of subscription email comprising:

• hardware and software stored on the hardware, wherein the software is executable by the hardware that enables the hardware to:
• receive an email message automatically generated as part of an email subscription, said email message having an original subject heading;
• query a transformation data store to determine a conversion template associated with the email subscription;
• establish a plurality of different conversion templates within the transformation data store, each of the plurality of conversion templates being associated with a specific email subscription;
• and
• construct a replacement subject heading based upon construction rules specified by the determined conversion template, wherein the replacement subject heading comprises textual content extracted from at least one of a body and the original subject heading of the received email message, wherein a subject heading that is to appear within an email application that presents the received email message to a user is the constructed replacement subject heading.