Measuring affective data for web-enabled applications

A computer program product embodied in a non-transitory computer readable medium for analyzing web-enabled application traffic, the computer program product comprising:

• code for collecting mental state data from a plurality of people as they interact with a rendering;
• code for uploading information, to a server, based on the mental state data from the plurality of people who interact with the rendering;
• code for receiving aggregated mental state information on the plurality of people who interact with the rendering;
• and
• code for displaying the aggregated mental state information with the rendering.

A system for analyzing web-enabled application traffic states comprising:

• a memory which stores instructions;
• one or more processors attached to the memory wherein the one or more processors, when executing the instructions which are stored, are configured to:
• collect mental state data from a plurality of people as they interact with a rendering;
• upload information, to a server, based on the mental state data from the plurality of people who interact with the rendering;
• receive aggregated mental state information on the plurality of people who interact with the rendering;
• and
• display the aggregated mental state information with the rendering.