Convertible Carton
AssigneeMenasha Corporation
InventorsDouglas William Orischak, Thomas Wray McCarthy
Life of this patent
Estimating the term…
Abstract
The present invention provides a foldable shipping carton that easily converts to a retail display. The carton of the present invention incorporates an integral detachable panel that protects the product and the product's primary graphics area. Once at a retail location, the detachable panel is removed exposing the graphics. The carton then doubles as a display to draw attention to the product. The carton of the present invention replaces the unattractive brown cardboard shipping box and is intended to build brand awareness and drive sales.
Claims20
A foldable carton comprising:
- a front panel having a first side edge and a second side edge and an opening;
- a first side panel having a first side edge and a second side edge, the first side edge of the first side panel attached to the first side edge of the front panel;
- a rear panel having a first side edge and a second side edge, the first side edge of the rear panel attached to the second side edge of the first side panel;
- a second side panel having a first side edge and a second side edge, the first side edge of the second side panel attached to the second side edge of the rear panel;
- a third side panel having a first side edge attached to the second side edge of the front panel;
- an intermediate panel having a first side edge and a second side edge, the first side edge of the intermediate panel attached to the second side edge of the second side panel;
- and
- a detachable panel having a perforated first side edge and a second side edge, the first side edge of the detachable panel attached to the second side edge of the intermediate panel;
- wherein the first side panel forms a first side of the carton, and the second side panel and the third side panel collectively form a second side of the carton opposing the first side of the carton.
A convertible carton formed from a single blank of material comprising:
- a front panel having an opening, a bottom edge and a top edge;
- a bottom panel having a front edge connected to the bottom edge of the front panel and a rear edge;
- a rear panel having a bottom edge connected to the rear edge of the bottom panel and a top edge;
- an intermediate panel having a first edge connected to the top edge of the rear panel and an opposing second edge;
- a detachable panel having a perforated edge connected to the second edge of the intermediate panel;
- a first top panel segment a front edge connected to a first side of the top edge of the front panel;
- and,
- a second top panel segment separated from the first top panel segment by an opening, the second top panel segment having a front edge connected to a second side of the top edge of the front panel.
Dependencies are inferred from the claim text.